Super Bowl LVIII is just around the corner and as it is every year, it will be an event where American families will be glued to the TV for a few hours enjoying the big game, accompanied by traditional snacks such as wings, guacamole and of course, beer, to name just three.
During Super Bowl Sunday, American consumerism goes up a notch and this year is expected to be no exception, with tons of food being served in restaurants, bars and home-hosted barbecues with the excuse of watching the Super Bowl between the Kansas City Chiefs and the San Francisco 49ers.
Avocado is one of the main ingredients for food during the Super Bowl, with guacamole being one of the sauces that cannot be missed during the biggest game in the footballing calendar. According to various sources, around eight million pounds of guacamole, or the equivalent of 3628.73 tons, are eaten on this day annually.
A figure of approximately 139.4 million pounds of avocado is reportedly purchased in the United States on game day to prepare the guacamole, the vast majority of which is exported from Mexico.
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According to one estimate, 48 million Americans order food on Super Bowl Sunday, with 60 percent of these orders being pizza, with popular fast-food stores almost doubling their usual Sunday sales on this day every year.
Another popular food is chicken wings. According to some estimates, 1.25 billion dollars' worth of chicken wings are consumed on Super Bowl Sunday, which would equate to 162.5 million pounds of chicken on that day alone. Rather depressingly, this would account for around 500 million chickens being slaughtered.
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Americans consume nearly 80 million pounds of avocados on Super Bowl Sunday alone. #RGV#Trade
Guacamole is often accompanied by corn chips or fries, with an estimated 8.2 million and 11.2 million pounds consumed respectively, as well as four million pounds of pretzels on the day itself.
Finally, Americans drink a lot of alcohol on Super Bowl Sunday, with 1.23 billion beers consumed according to the latest study, equivalent to 10.8 billion dollars being spent on beer alone across the entire country.
According to the National Chicken Council's (NCC) 2024 Wing Report, Americans will consume over a billion wings when the Chiefs and 49ers kick off in Las Vegas. 1.45 billion, to be exact. Tom Super, a spokesman for the NCC, said football and wings go hand-in-hand.
Binge drinking and overconsumption are common during the Super Bowl. It has been estimated that over 325 million gallons of beer are consumed on Super Bowl Sunday. With the increased alcohol consumption, the risks of injury, impaired driving, and death increases drastically.
According to the report, 1.45 billion wings is enough to give four of them to each man, woman and child in the United States. It's also enough to fill every seat in all 30 NFL stadiums with 693 wings.
Each year, the National Chicken Council announces how many chicken wings will be consumed during the Super Bowl through its annual Chicken Wing Report. In 2024: 1.45 billion (yes, with a B) wings will be consumed while professional athletes run up and down the field and Swifties enjoy glimpses of Taylor in the stands.
"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.
Spending on food, drinks, decorations, apparel and other goods could total $17.3 billion, the National Retail Federation says. The average American consumer will spend $86 on the Super Bowl this year, according to new reporting by the National Retail Federation.
So what's the link to football? The buffalo chicken wing got lots of coverage during the early 1990s when the Buffalo Bills played in the SuperBowl for four consecutive years. Today, chicken wings are a staple of the SuperBowl experience.
Drinks didn't come cheap. A domestic beer rang up for $13, premium draft beer for $14 and craft beer for $15. A regular soda costs $6, but a refillable souvenir soda costs $14. And a bottle of water goes for $5.
According to estimates in the United States, approximately 75% of fans opt for beer on game day, generating an estimated consumption of 1.23 billion liters or 325 million gallons, according to reports from the Dallas News portal.
According to the group, Americans will consume 1.45 billion wings while watching the game. “Football is great. Wings are great. But they're even better together,” said NCC spokesperson Tom Super.
Over 12 billion chicken wings, 50 million cases of beer, 28 million pounds of chips and 54 million avocados will be consumed on Super Bowl Sunday, which equals more than 30,000 truckloads, according to third-party logistics provider Compass Logistics.
"But what are people ordering for their Super Bowl watch parties?" is a question you may ask yourself because you're looking to create a game day menu. The three most popular Super Bowl dishes people order are pizza, chicken wings, and chips with dips.
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