In 2023, Mars Incorporated was the world’s leading confectionery company, with generated sales of around 22 billion U.S. dollars. While the company is known for its candy and chocolate brands, Mars also focuses on pet care products and affordable meals.
Favorite sweetmeat
In 2020, many brands of chocolate and candy were consumed in the United States, the favorite confection of the year being Reese’s Peanut Butter Cups. Over 46 million Americans had consumed this brand of chocolate. Other beloved sugary snacks in 2020 included Snickers, Kit Kat, M&M’s, and Hershey’s Kisses.
Hershey Co. vs. Mars Inc.
While Mars Incorporated was the leader in terms of net sales, the Hershey Company ranked fifth and is also one of the largest companies in the field today. With a U.S. market share of about 23.6 percent in 2021, Hershey was the leading confectionery company in the United States, beating out Mars with almost one percent.
