Reminder: You are allowed to say 'Super Bowl' on TV broadcasts (2024)

FAQs

Are you allowed to say Super Bowl? ›

That's perfectly fine. In case you were wonder, “Super Bowl” isn't the only term that the NFL has trademarked regarding the, um, Big Game. The following phrases are also off-limits for promotional purposes, according to the Lerman Center communications law firm: “Super Bowl”

For any other type of link to the Services, you must obtain our express written permission. To seek our permission, you may write to Legal Department, Attn: NFL.com, National Football League, 345 Park Avenue, 7th Floor, New York, NY 10154.

Political advertising and most direct forms of issue-related advertising are usually not aired during the Super Bowl because of equal-time rules or other factors, while the NFL forbids ads for gambling, hard liquor, and banned substances from airing during any of its telecasts.

That's because the NFL owns the trademark on 'Super Bowl', meaning businesses must pay the league to use it in their advertising campaigns or products. Firms hoping to conduct contests or promos related to the Super Bowl must obtain all necessary licenses to avoid infringing on the NFL's rights.

What is express consent. Express consent means that federally regulated financial institutions must get your permission before providing financial products or services to you. This applies to all products and services such as credit cards, lines of credit and loans. They can obtain your consent verbally or in writing.

Here's some sample language for express written consent via web forms: By pressing “[Name of Button, i.e., 'Submit'],” I agree to receive recurring messages from [Company Name] to the provided mobile number and also agree to the [Company Name] terms and privacy policy at [link]. Message & data rates may apply.

Express consent is required when there are risks for harm. Examples include going under general anesthesia or receiving chemotherapy. Many doctors use a written consent form for all procedures to protect themselves, even in cases in which implied consent applies.

Despite the euphoria surrounding the event, entertainers do not get paid to play the Super Bowl.

They're not free: The cost per Super Bowl ring can run anywhere from $30,000 to $50,000. The New England Patriots' Super Bowl XLIX rings, for instance, cost $36,500 each. A full set of rings for a team can cost upwards of $5 million. Who pays for them: The NFL contributes $5,000 per ring for the first 150 rings.

How much does it cost to run a 30 second Super Bowl ad? ›

Inflation adjustments are to December 2023 dollars using the consumer-price index. This year's Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time.

To legally use a trademarked phrase, an exception must apply, such as when the term is being used to discuss or comment upon the event or to criticize it. (“So this discussion would be exempt — I hope,” says Mr. Vidal.) Media outlets and bloggers are exempt from being subject to charges of trademark violations.

Football teams and the word “Super Bowl” are trademarked. So, they cannot sponsor your specific event unless your company establishes a business relationship with the NFL. Instead, use more general terms that give the same idea – like “the big matchup” or “game day” – when marketing events.

However, you may accept donations to defray the cost of food and other supplies. To eliminate the risk of copyright infringement, your church should avoid using the logos of the NFL, the Super Bowl, and the participating teams. Referring to the NFL, the Super Bowl, or the teams by name is permissible.

The California attorney general's office states that the law “generally prohibits wagering on the outcomes of contests between animals and/or people (including sporting events).” The only exceptions are for the state lottery and licensed card rooms, tribal casinos and horse races.