FreshMenu Story - Business Model Of FreshMenu | How Freshmenu Started? (2024)

• Aryan Jalan
• January 30, 2024

Introduction

In the early days, food lovers visited new and different places to taste delicious foods around the country. But now the process has changed, you can taste more than thousands of delicious dishes from different states and countries at your home with just a few clicks on yoursmartphone.

There are hundreds of food startups competing to serve delicious food to customers. FreshMenu is one of them who’s constantly providing a great service to the customers with their delicious food.

Let’s discuss about FreshMenu in detail,

How FreshMenu Started?

Freshmenu was started by Rashmi Daga in 2014 in Bangalore. The idea behind the Freshmenu is to deliver food from the new menu every day.

When she moved from Frazer Town to Sarjapur in Bangalore, she struggled to get the quality food in their nearby. At the same time, she became a new mother and after juggling from a long day job, it’s difficult to cook food. Because the good restaurants were fairly far away.

The size of the opportunity and love for good food got her super excited about a food start-up. and a Freshmenu started.

Now, FreshMenu is getting almost 37 thousand traffic per month organically with more than 900 backlinks to their 3500+ pages. (As per Ahrefs.com)

Here is the organic traffic growth chart of FreshMenu since January 2018.

Top Performing Pages of FreshMenu in July 2023.

Wanted to know what mistakes the Freshmenu SEO team did that their traffic went down from 150 thousand in January 2018 to just 37 thousand in July 2023?

Food Categories in FreshMenu

FreshMenu divided it’s menu in the following categories,

• Breakfast
• Match Day Combos
• Wok Station
• Continental
• Fit N Fab
• Big Biriyani Co.
• Indian / Thalis
• Snacks
• Appetizers
• Wander Crust Pizzas
• Dessert

Funding Rounds of FreshMenu

FreshMenu Business Model

FreshMenu operates on a full-stack business model. They manage the complete day to day operations from getting raw material to the finished dish to the table. All things are managed by the FreshMenu team. This helps them to maintain high-quality food and service.

They serve food within a radius of 4 to 5km from their local kitchens and also have a take away option.

FreshMenu also provides gift cards, attractive offers, and rewards to its customers on a daily basis on their website/app. Also, their cloud-based restaurants are available on zomato, swiggy, and uber eats. They get around 60% orders from these food aggregators and 40% from their app/website.

It also earns from it’s membership named “Freshclub”. This membership offers a savings of up to Rs.3000/month with just Rs. 69. Currently FreshClub has more than 3 lakh members and the counting goes on. With this membership, you will get free delivery, cashbacks, reward points, exclusive promotions, etc.

Also check out how Wow! Momo (India’s Fastest QSR Business Model) Earns.

FAQ’s