AMERICA'S FAVORITE COOKIE EMBRACES TWISTS OF FATE IN NEW BIG GAME AD SPOT (2024)

News provided by

Mondelez International

Jan 31, 2024, 10:00 ET

The OREO brand creates a world where major decisions are made sweeter with the twist of an OREO cookie.

EAST HANOVER, N.J., Jan. 31, 2024 /PRNewswire/ -- The OREO brand is returning to the world's biggest marketing stage with a brand-new campaign. In the long-awaitedBig Game spot, the iconic cookie brand is putting a spin on historical moments to show how the twist of an OREO cookie turns decision making fun.

Airing during the second quarter of the Big Game, the 30-second spot, titled "Twist on It," introduces a playful reality based on an essential part of the OREO cookie-eating experience: twisting the two halves of the cookie open and seeing which side the creme is on.

The ad welcomes viewers to a world where the twist of an OREO cookie plays a crucial role in the some of the most famous (and infamous) decisions, from the dawn of time to modern day. The delicious twist decides pivotal things like whether the Trojan Horse enters the city of Troy, if aliens really visited earth and more.

"I am so excited that the OREO brand is returning to the Big Game in a big way with a campaign that cements our brand's cultural relevance and playful identity," said Michelle Deignan, Vice President, OREO, US. "This year, in our quest to fight the seriousness of adulthood, we're encouraging fans to put a lighthearted twist on the overanalyzed and overcomplicated act of making a decision."

If there's one person who knows the power of making decisions, it's Kris Jenner. The longtime OREO cookie fan and family matriarchmakes a cameo appearance within the spot in a clip that takes viewers back to the mid-2000s. In the flashback, Kris lets an OREO cookie decide whether to invite the world to keep up with her family — a major decision made simple with a twist.

"I've been lucky to see how OREO cookies playfully bring people together, especially with my kids when they were growing up, and now my grandkids," said Jenner. "It was fun to shoot this campaign and imagine how OREO cookies played a major role in one of the most influential decisions that I've made – wouldn't it be fun if the twist of an OREO cookie led to our family going on air. Maybe it did!"

Through this new commercial, created by The Martin Agency, directed by Emmy award winner Dave Laden, and produced by Hungry Man Inc. and PXP, the 110-year-old brand is proving that OREO cookies are still the cookie to keep up with. The spot, built on a strategy of engaging with fans, taps into the unique passion points and enduring cultural relevance of OREO cookies and meets fans where they are — like the Big Game!

Have a decision to twist on? Head over to TwistonIt.OREO.comto purchase your game day OREO cookies for delivery in 30 minutes or less.

For more information and updates on "Twist on It," fans can visit OREO at https://www.oreo.com/and follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO,TikTok @theoreoofficialor Instagram @OREOto be among the first to know about future brand news.

Fans can also watch the extended version of the "Twist on It" commercial on the OREO Cookie YouTube channel.

About OREO®Cookie
OREO®is America's favorite cookie, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO,TikTok @theoreoofficialor on Instagram @OREO.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately $31 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.comor follow the company on Twitter at www.twitter.com/MDLZ

Media Contact

WeberShandwick OREO Team

[emailprotected]

SOURCE Mondelez International

AMERICA'S FAVORITE COOKIE EMBRACES TWISTS OF FATE IN NEW BIG GAME AD SPOT (5)

AMERICA'S FAVORITE COOKIE EMBRACES TWISTS OF FATE IN NEW BIG GAME AD SPOT (2024)

FAQs

What does the Kardashian Oreo commercial mean? ›

She is utilizing the cookie-stacking technique that daughter Khloé Kardashian made famous. The commercial is meant to be a flashback to 2007 and pay homage to the moments, and cookies, that have played a part in the family's fame over the last 17 years.

Who does the Oreo cookie commercial? ›

Kris Jenner in Oreo's 2024 Super Bowl Ad: Watch.

What is the #1 cookie in the world? ›

Oreo is the best-selling cookie in the world. It is now sold in over 100 countries. Oreo was first produced in 1912 by the National Biscuit Company, now known as Na-Bis-Co.

What is America's favorite cookie slogan? ›

The Oreo was originally had a less sexy name: the Oreo Biscuit. A lemon filled variety was available briefly during the 1920s, but clearly it didn't compare to the chocolate kind. Oreo's original slogan "America's Favorite Cookie" was changed to "Milk's Favorite Cookie" because clearly it's all about the dunk!

What does the O in Oreo stand for? ›

The most common version asserts that Oreo derives from or, French for "gold" and supposedly the color of the original packaging. Others say it stands for "orexigenic," a medical term for substances that stimulate the appetite (including cannabis).

Who is in the Oreo commercial in 2024? ›

Kris Jenner headlines the historical 'twisting' in Oreo's Super Bowl commercial. Be sure to vote for your favorite Super Bowl ad with Ad Meter!

What cookie is 111 years old? ›

Oreos are familiar, accessible, and darn good with or without a tall glass of chilled oat milk. Curious about the vegan nature of this 111-year-old cookie, we dove into the history (and the ingredients) of the iconic Oreo.

Who owns Oreo? ›

It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries.

Is Oreo a copycat? ›

Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an Oreo off-brand, despite the opposite being the case.

What is America's Favourite cookie? ›

Nearly 93% of all American households serve and enjoy cookies as treats or after meals. However, it's the chocolate chip cookie that's the most popular in the U.S. and around the world. How much do youknow about chocolate chip cookies?

Is Oreo America's favorite cookie? ›

OREO® is America's favorite cookie, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912.

What was Oreos first slogan? ›

1923: The now-classic Oreo "twist" first appears in advertisem*nts on trolley cars. Today, about 50% of Oreo eaters twist open their Oreos before taking a bite. 1950: "Oh, Oh! Oreo" becomes the brand's slogan, set to a catchy tune.

What is the point of Kris Jenner's Oreo commercial? ›

Utilizing Jenner is one way the brand hopes to connect with fans, but the main focus for Oreo and The Martin Agency was to get the brand top of mind for consumers. “Having the cookie at the center of that storytelling, and the playful tone of the brand come through, was really important.

What is the Oreo Super Bowl commercial about? ›

A 30-second ad that airs in the second quarter of CBS' February 11 broadcast of Super Bowl LVIII suggests that people throughout history have used the way they twist open an Oreo to make critical decisions that have affected our world. In one scene, guards allow the Trojan Horse to enter the city fo Troy.

What is the mystery Oreo? ›

Here's how the corresponding contest worked: If you guessed the correct flavor, you were entered to win $50,000. Easy money, right? Well, time to take your detective hats off, because after months of suffering guessing, Oreo finally revealed that the creme is churro-flavored (...and the winner was notified).

What do Oreo cookies symbolize? ›

But while some people do recognize this ancient emblem, most consumers see it as a four-leaf clover, with each leaf emphasizing hope, faith, love, and luck. No wonder why Oreo has so much luck selling its product.

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